The partnership will involve the design and creation of co-branded outdoor apparel suited for “hiking, climbing, mountaineering, as well as water and snow activities.”With a global community of 659 million fans, Columbia has staked an important claim as the club’s first official outerwear partner.

Senior Vice President of Columbia Merchandising and Design, Joe Boyle, commented, “We are excited by the opportunity to unite the pinnacle franchise in sport with the global leader in the outdoor industry.”“We look forward to working together to provide our fans with a new way of expressing their support for the Club, via our range of branded outdoor apparel,” commented Manchester United Managing Director, Richard Arnold. “No matter what activity they are partaking in, th…