Its survey, which polled 2,000 Britons who celebrate Christmas, found 26% of respondents have less disposable income compared to pre-pandemic, compared to 19% who claim to have more. Over half of Britons (55%) report having the same amount of disposable income as pre-pandemic.As a precaution, eBay Ads UK is advising brands to take a “mindful approach” to targeting shoppers and consider the wide-ranging impact of the pandemic “on consumers’ experiences and mindsets”.

Unsurprisingly, those consumers that report having more disposable income plan to spend more on Christmas and have bigger celebrations. Some 24% reveal they plan to put their extra savings towards Christmas presents. Meanwhile, half say they plan to spend more on Christmas gifts and celebrations this year compa…